Registrable trademarks include all distinctive and graphically representable signs such as words, names, acronyms, letters, numbers, devices, emblems, holograms, three-dimensional signs and pictures, colors, color combinations or shades, three-dimensional forms, product packaging designs, and combinations of these elements. Additionally, the law recognizes the registration of sound and olfactory marks.

The following trademark types are registrable: trademarks, service marks, collective marks, trade names, and titles of establishment. Registrable denominations include words, word combinations, surnames, geographical names, pseudonyms, letters, numerals, abbreviations, and figurative signs such as devices, labels, seals, holograms, logos, synthesized images, and color arrangements.

Certain trademarks cannot be registered under Law No. 17-97, as amended. These include signs reproducing the effigy of the King or royal family members, official national and foreign insignia, emblems, monetary representations, and heraldic symbols—unless explicitly authorized by the competent authorities. Additionally, trademarks violating public policy or morality, legally prohibited elements, and those likely to mislead consumers about the nature, quality, or origin of goods or services cannot be registered.

The primary requirements for trademark registration include: A power of attorney (POA) simply signed and sealed with the official stamp of the applicant company (if available). Full particulars of the applicant company. A list of goods/services in French. A certified copy of the priority document if claiming priority. A copy of the usage regulation for collective or certification trademarks. It is possible to file a trademark application and obtain an official payment receipt without a POA, but the applicant must submit a signed and sealed POA as soon as possible to complete the filing formalities. If not submitted within three months from the notification date (or after a two-month extension), the application will be considered withdrawn as per Article 145 of Law No. 17-97.